Plan a marketing email campaign
Connect an audience, a message, and a useful next step.
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When to use this. You want to introduce a new service and follow up with interested contacts.
What you’ll need. An appropriate audience, a configured sender, a message, and a destination page.
Choose the audience
Use contacts appropriate for the campaign and follow your organization’s consent and communication preferences. Avoid mixing unrelated audiences.
Write the message
Explain the offer clearly, personalize only with reliable data, and provide a useful destination such as a form, booking page, or conversation.
Review the send
Confirm the sender, audience, links, and follow-up sequence in Reach. Send a sample using the supported workflow before a wider send.
Act on interest
Review available engagement information and follow up with relevant next steps. Connect qualified interest to your agreement or sales process.
How to know it worked
A sample email is correct and the follow-up reaches the intended test prospect.
Features covered
- Marketing emails
- Message templates
- Follow-up sequences
- Lead capture forms